Network Marketing

Network Marketing

What is going on in the market place?

Background

Consumers are now choosing to save rather than spend, and retailers are cutting back on inventory, not just in anticipation of weaker sales but to conserve cash flow for survival. Governments around the world are printing money and pumping millions or trillions into their economies in a bid to kick-start their battered industries.

However as you realise the damage has already been done and we will have to wait to see how it will play out. We are certainly in a period of economic weakness lasting between 2 and 4 years, depending who you are listening to at the time. Where is the bottom to the housing and stock markets? The recessionary cycle has only just begun, and business will almost certainly get worse before it gets better. My take on this is that it will last between 3 and 4 years. One inevitable outcome will be a very large rise in unemployment whichever country you are looking at. Thriftiness is now becoming the new badge of honour.

So where does that leave the Network Marketing business model. The weakened economic environment will clearly have an impact. According to DSA data from the US it appears that the most severe impact on US sales trends has been in the party-plan model, where more discretionary products are generally sold. In the traditional person-to-person side of direct selling, there has also been economic impact on sales trends, but for some, particularly in the nutritional-products segment, sales have held up relatively well to date.

The downturn is offset some what by improved recruiting due to people looking for secondary income streams to bolster there main income. Many workers have been put on reduced hours and have taken a consequential pay cut. These people are looking for additional income streams and many have as much as 10 hours a week or more available for a part time business opportunity.

My background is that I have been made redundant twice and companies have gone bust on me twice in the course of the last 20 years. Enough is enough I told myself; never again will I work for a company where at the end of the day I am expendable, anytime. I also worked in manufacturing which has taken a particular hit in the UK in the last 20 years and I would also be deluding myself if I thought I would fall into another senior position, it just doesn’t happen any more. I had my personal reality check and decided to become my own boss; that was 5 years ago.

Becoming your own boss will be the no:1 aim for many more people in the future. Like me many people have had enough, they want to control and manage their own futures. I opened my eyes and my mind to what types of opportunities were available to me and that was when I discovered the Network Marketing business concept. My “light bulb” moment.

The right business at the right time.

If you are going to be your own boss then you need to get it right first time, (you have all heard that before). Your key to your Network Marketing future is finding the right company to be running with, ie the right business at the right time.